At the heart of any good story is an emotional appeal – it may be subtle or it may be dramatic, but without that emotional connection, the story is quickly forgotten,” said Fox. “Stories have a beginning, a middle and an end. Jimm Fox, the President of OMM, a marketing company that produces scripted corporate videos, maintains that good storytelling is as essential to video presentations as it is to movies. Of course, when members of your remote audience interact with you during the presentation, be sure to look at the screen so you can view their facial expressions and body language before looking back to the camera to respond to them. If members of the audience are in the room with you while giving the presentation, think of them and the video camera as two sides of a room and make a point of spending an equal amount of time looking at both. In the world of video conferencing, this is how you develop eye contact, which is crucial to connecting people with your message. If you are new to giving video presentations, then make a point of training yourself to look into the camera as much as possible. It’s simple to do and occurs when an actor looks into the camera and speaks directly to the audience. Hollywood directors have long used a trick called “ breaking the fourth wall” to engage audiences and make them feel like they are a part of the story. Lastly, if you are working remotely and giving the presentation from home or your hotel room, seek a quiet space with a tidy background that will help viewers keep their focus on you. For example, do they have a universally easy-to-use, HD video conferencing system, like Highfive, or is it a complex legacy system that requires an equipment reservation and assistance from IT to ensure everything operates correctly. You will also want to know the tech set-up of the room. If you are a road warrior and regularly give presentations from unknown conference rooms, call ahead and talk to the person who is coordinating your visit and ask to see pictures of the room’s layout. If it’s on-site at your company, visit it to determine if there are any issues with the room that need to be addressed beforehand, such as poor lighting, noise, or other minor items that can create major distractions on the day you desire everyone’s undivided attention. Video Presentation Tips: #1: Go to Your Roomīefore you develop your video presentation, take a moment and consider the room in which you will present. Below, we’ve gathered six video presentation tips that will not only help you create an engaging presentation, but deliver it well via video. Regardless of whether you are selling a product, demonstrating a breakthrough idea, conducting training, or delivering some other type of persuasive content, there are universal principles you can employ to make your video presentation one that people remember for all the right reasons. Video is an amazing tool that allows us to connect with people wherever they are, but like any tool it must be used well in order to have the desired effect.
0 Comments
Leave a Reply. |